JetBlue Jobs in Long Island City | Director Brand

Website JetBlue

If You are Looking for Jobs in Long Island City, Check out this Director Brand & Customer Insights Job vacancy in Long Island City. The Director of Brand and Customer Insights reports to the Head of Marketing and Loyalty within JetBlue’s Commercial organization, leading an analytics team which has responsibility for the measurement, understanding, strategy development, and execution of opportunities across the spectrum of JetBlue’s brand, Customer Experience, and Customer Data.

This includes measurement and benchmarking against key JetBlue competitors across our industry in our focus and potential geographies. The Director oversees the complete research and insights process, partnering with Marketing, Loyalty, Digital, Advertising, Revenue, and management of relevant business partners to understand the performance and opportunities of our brand and consumer needs.

Your Duties And Responsibilities as a Director of Brand & Customer Insights

  • Lead a team that drives consistent processes to collect and measure consumer research and competitive benchmarking
  • Works closely with Crewmembers to provide opportunities for growth through the guidance of team development, coaching, training initiatives, etc.
  • Mentors and instructs Crewmembers on reporting and training
  • Lead a team of analysts which uses advanced statistical and text analysis tools to provide analytical insight into consumer research to determine key drivers of Brand, loyalty, and purchase
  • Lead a team of analysts which creates measures for Brand, loyalty, and consumer purchase goals for JetBlue
  • Lead a team of analysts who provide regular dashboards to the Marketing and Loyalty team and similar forums, and provides strategic insight and analysis on Brand, loyalty, and consumer research to Sr. Leaders as needed
  • Acquire, manage and hold accountable business partners supporting consumer research and analysis where necessary
  • Handles Crewmember employment concerns
  • Participates in assessing and implementing tools affecting Crewmember performance and training/retraining needs
Job Details  
Company Name : JetBlue
Location : Long Island City, NY, US
Job Type : Full-Time


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